Branding is the ultimate differentiation tool and there is more to branding than we conventionally know about it. In this book Paul Robinson unveils unique strategies to build a powerful brand from the inside out. Through a series of case studies and success stories narrated in this book, you will learn about the intricacies of branding exercises that goes behind building a great brand.
Learn abou...
Paul Robinson - Make Your Brand Roar
Make Your Brand Roar
Build your brand from the ground up
Paul Robinson
Описание
Branding is the ultimate differentiation tool and there is more to branding than we conventionally know about it. In this book Paul Robinson unveils unique strategies to build a powerful brand from the inside out. Through a series of case studies and success stories narrated in this book, you will learn about the intricacies of branding exercises that goes behind building a great brand.
Learn about:
The psychology of branding
Know about the 5P theory on branding ie. Personality, Perception, Positioning, Propaganda & Persuasion.
Brand Building strategies
Personal branding
Public Relation
Succesful branding case studies