To Communicate the Advertising Communication PDF
The text presents the main topics related to advertising, from its evolution in the post-war period until the global advertising through advertising agencies, the effects of advertising, the brand, the strategies, the creation of advertising messages, the effectiveness of communication advertising and media planning....

Federico Zia - To Communicate the Advertising Communication

To Communicate the Advertising Communication

Federico Zia

192
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Published by
StreetLib eBooks

Language
English
Format
epub
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Description

The text presents the main topics related to advertising, from its evolution in the post-war period until the global advertising through advertising agencies, the effects of advertising, the brand, the strategies, the creation of advertising messages, the effectiveness of communication advertising and media planning.

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