This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding marketing in today's digital era, it is only natural that the marketing of a business can utilize the internet as a marketing medium. Not only promotional media but marketing as a whole, including maintaining and caring for consumer loyalty. So this book discusses 3 things...
Amaury Capdeville Chapuzet - New Way Modern Marketing
New Way Modern Marketing
New Perspective Of Marketing In Digital Era For Effective Marketing in Digital Age
Amaury Capdeville Chapuzet, Suryaning Bawono
Description
This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding marketing in today's digital era, it is only natural that the marketing of a business can utilize the internet as a marketing medium. Not only promotional media but marketing as a whole, including maintaining and caring for consumer loyalty. So this book discusses 3 things about the substance of marketing in the digital era, namely:1. Marketing2. Digital Marketing3. Marketing CommunicationThis book teaches how to understand marketing in a true sense not just to increase sales but how to develop loyalty and build a massive and widespread positioning of a product or business using the internet.