It Goes Without Selling

Learn how to negate resistances, circumvent defenses, and disarm excuses by harnessingthe most influential power in sales – the subconscious mind.Dr. Eyal Matan – NLP master, business strategy development expert, lecturer, and businessmentor – holds a master’s and a PhD in business administration.After spending two and a half decades as a CEO and VP at various hi-tech, retail, tourism,and business consulting firms, Dr. Matan decided to fulfill his mission of mentoring bothcompanies and individuals who wish to realize their business ideas.In his book, he reveals his unique methods of subconscious salesmanship. Dr. Matan takesreaders on a journey into the mind of the customer. Using tools from the world of NLP andother powerful means, it allows salespeople to close deals more easily, with customers andclients believing they were not influenced at all.