The Product Blueprint

The book drives us from the basics of product developmenttechniques, through the breakthrough of ArtificialIntelligence into our daily lives. He claims that it representsmore than just a technological advancement— but itsignifies a paradigm shift that demands immediate attentionfrom product management professionals.‘We stand at the face of one of the mosttransformative periods in modern history. Theemergence of Artificial Intelligence has fundamentally altered the landscape ofproduct development, creating unprecedented opportunities for innovationand growth. The intention of this book is to explore how product managementmust evolve and harness these revolutionary changes.’It is a practical and inspiring resource for product managers, emphasizing theimportance of innovation, adaptability, and customer focus in achieving success.Pablo Kaplan is a Product Innovation expert with over 35 years of experience andthousands of successful products. He is the founder of Wheelchairs of Hope, ahumanitarian initiative providing affordable wheelchairs for children in less developedareas.During my tenure leading the intern innovation program at Keter, I had the opportunity to collaborate with Pablo Kaplan and to observe firsthand his disciplined approach to product development and organizational leadership. Recognizing the depth of his professional expertise, I later invited him to teach in the Master’s Program at Bezalel Academy of Arts and Design, where his structured methodology and clarity of thought contributed meaningfully to the academic discourse on product design, development, and innovation. This volume reflects the same rigor, experience, and insight that have long distinguished his work.Prof. Ezri Tarazi, Chair of the Technion Hub for Innovation and Entrepreneurship