Qatar communication Strategies

An insightful examination of the various communicationstrategies that Qatar has undertaken in recent times to enhanceits brand image and engage in practices of nation-branding.Through analysis of contextual examples, this book exploresthe role of reputation, identity, and image in shaping Qataridomestic politics, along with its foreign policies.The book explains advances in relevant technologies includingArtificial Intelligence, as well as best communication practiceslearned from the private sector. The authors relate in detailhow Qatar invented, re-invented, and solidified its image, andthe benefits emerging from Qatar’s communication strategieson a domestic and global level.