Digital Zombification

A message, another post, a recommendation: digital services accompany us into even the smallest everyday decisions. Digital Zombification asks what happens to our attention when our environment becomes increasingly skilled at anticipating our reactions.Sauro Tronconi explores the relationship between human habits and the design of digital systems. The perspective extends from an individual moment in front of a screen to the conditions that shape collective judgment.The book brings psychological and neuroscientific research into dialogue with philosophical questions about freedom and consciousness. It examines attention, algorithmic personalisation, the design of digital platforms and the conditions of democratic life, then explores ways to protect attention and recover room for deliberate action.References throughout the four parts and an annotated bibliography invite further reading. “Zombification” describes a functional process, not a clinical diagnosis.