Digital Transformation in African SMEs: Emerging Issues and Trends: Volume 3

Digital Transformation in African SMES: Emerging Issues and Trends aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This book provides comprehensive insights into the role of electronic commerce in the success of Small and Medium Enterprises (SMEs) in developing countries, with a specific focus on Africa (Chapter 1). Chapter 2 explores the nexus between digital transformation and SME performance, offering perspectives from developing economies. The challenges faced by SMEs in Africa regarding the adoption of Big Data are examined in Chapter 3. Chapter 4 delves into the exploration of email marketing strategies among SMEs. Additionally, the book covers factors influencing the adoption of Big Data by SMEs in Africa (Chapter 5) and investigates the use of technology by SMEs and its impact on the firms (Chapter 6). Chapter 7 focuses on key factors and impacts related to the adoption of social media by Small and Medium Enterprises. The volume provides information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, businessmen, researchers, and university and college students, interested in digital transformation in Africa.