The growing integration of marketing with overall company strategy and the changing nature of the business landscape make it reasonable for marketers to aspire to a more strategic and business-focused position....
Dave Squares - A Guide for Marketing Managers
A Guide for Marketing Managers
Dave Squares
124
Description
The growing integration of marketing with overall company strategy and the changing nature of the business landscape make it reasonable for marketers to aspire to a more strategic and business-focused position.