Landing the first client is the cheap part. Keeping a client for twelve months while you find the next one is the business. This follow-up playbook shows solo operators how to turn one-off AI-assisted jobs into monthly retainers: the three tiers, the pricing, and the exact conversation that converts a project client at the thirty-day mark. Then it builds the machine around you: the one-page monthl...
Marcus Bell - Retainers & Systems
Retainers & Systems
From First Client to Full Pipeline
Marcus Bell
181
Description
Landing the first client is the cheap part. Keeping a client for twelve months while you find the next one is the business. This follow-up playbook shows solo operators how to turn one-off AI-assisted jobs into monthly retainers: the three tiers, the pricing, and the exact conversation that converts a project client at the thirty-day mark. Then it builds the machine around you: the one-page monthly report, scope fences, churn arithmetic, a weekly calendar that holds six clients, written procedures, a simple pipeline and a ninety-day plan. Every chapter ends with an assignment, and every number is either a real figure or a clearly labelled estimate.