Strategy, customers, pricing and the forces reshaping how the world sells. The Marketer's Edge is a clear guide to modern marketing: how buyers think, how markets are researched and segmented, how products are priced and positioned, and how global change is altering the way companies sell. Dr George U.K. Chima writes for marketers, business owners, students and managers who want to market with str...
George U.K. Chima - The Marketer's Edge
The Marketer's Edge
Strategy, Customers, Pricing and the Forces Reshaping How the World Sells
George U.K. Chima
118
Description
Strategy, customers, pricing and the forces reshaping how the world sells. The Marketer's Edge is a clear guide to modern marketing: how buyers think, how markets are researched and segmented, how products are priced and positioned, and how global change is altering the way companies sell. Dr George U.K. Chima writes for marketers, business owners, students and managers who want to market with strategy rather than guesswork.