Most people who start a business quit. The ones who stay think differently about mindset and money, and they avoid a short list of costly mistakes. The Entrepreneur's Real Playbook sets out what it actually takes to build a business that lasts, with a ground-level view of the realities entrepreneurs face in Dakar, Abidjan, Douala, Kinshasa and Africa's other emerging markets. Dr George U.K. Chima ...
George U.K. Chima - The Entrepreneur's Real Playbook
The Entrepreneur's Real Playbook
Mindset, Money and Mistakes to Avoid When Building a Durable Business
George U.K. Chima
142
Description
Most people who start a business quit. The ones who stay think differently about mindset and money, and they avoid a short list of costly mistakes. The Entrepreneur's Real Playbook sets out what it actually takes to build a business that lasts, with a ground-level view of the realities entrepreneurs face in Dakar, Abidjan, Douala, Kinshasa and Africa's other emerging markets. Dr George U.K. Chima writes in plain language for aspiring founders, small business owners and students of entrepreneurship.